- Research and analyze data and market insights
- Search for insights into consumer needs and wants within the consumer good, fresh foods, etc.
- Plan and implement long-term development strategies for product categories
- Design exit strategies for unsuccessful products
- Build and maintain long-term relationships with vendors
- Strategize positioning of a product category in order to maximize its visibility
- Research competitors and suggest appropriate pricing and promotional activities
- Work with customers and merchandisers and find new ways of expanding product categories
- Calculate forecasts for product demand trends
- Manage and track budget