Our client are a renowned Luxury Group with a global footprint seeking a Director of Digital Product/E-Commerce to join their dynamic and community focused team. As Director of Digital Product/E-commerce, you will be responsible for leading and driving the brand's digital product strategy and e-commerce initiatives. You will play a critical role in enhancing the brand's online presence, driving sales growth, and delivering a seamless and exceptional digital experience for customers. This position requires strong leadership skills, a deep understanding of digital technologies, and a passion for luxury products and customer experience.
Digital Product Strategy:
- Develop and execute the brand's digital product strategy, aligning it with the overall business goals and brand identity.
- Identify and prioritize digital products and features that enhance the customer experience and drive revenue growth.
- Conduct market research and competitor analysis to stay ahead of industry trends and best practices.
- Collaborate with cross-functional teams, including marketing, design, and technology, to define and deliver high-quality digital products.
- Oversee the brand's e-commerce operations, including website management, online merchandising, and conversion optimization.
- Drive the growth of online sales and customer acquisition through effective digital marketing campaigns and conversion rate optimization strategies.
- Monitor key performance indicators (KPIs) and analytics to assess the effectiveness of e-commerce initiatives and identify areas for improvement.
- Collaborate with IT and operations teams to ensure smooth order fulfilment, inventory management, and customer service processes.
Customer Experience Enhancement:
- Champion the development of a seamless and personalized customer journey across all digital touchpoints.
- Optimize the user experience, ensuring intuitive navigation, responsive design, and mobile optimization.
- Implement customer feedback mechanisms and leverage data insights to continuously improve the digital experience.
- Develop and execute strategies to enhance customer engagement, loyalty, and retention through personalized recommendations, exclusive offers, and targeted content.
- Build and lead a high-performing digital product and e-commerce team, fostering a culture of innovation, collaboration, and excellence.
- Set clear goals and performance expectations, providing regular feedback and coaching to team members.
- Develop talent within the team, identifying skill gaps and providing training opportunities to enhance capabilities.
- Foster strong relationships with external partners, agencies, and vendors to support the brand's digital initiatives.
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