1. Create and execute on overall strategy for associated product line.
2. Develop and own the Product Roadmap for the associated product line(s) which in turn determine product development priorities.
3. Support & participate in product development process, based on product requirements, market/ customer needs, margin targets and calendar timelines.
4. Manage commercialization for new products within the product line. Lead bi-annual product launches to communicate product rules, pricing, selling proposition, technical details, strategy and stories to drive key initiatives and ultimately grow the business for the product line.
5. Support Sales team as needed on new product trainings, refreshers, and when applicable, executing on large sales opportunities.
6. Manage entire product lifecycle process for products within the associated product line. From Concept to commercialization to transition to end of life.
7. Provide robust post launch analysis including: performance Vs Plan, tracking new product growth and guidance on positioning modification and internal process improvement.
8. Specify product and market requirements for current and future products by conducting qualitative and quantitative market research, supported by on-going customer engagement.